In the United States, the essential oil industry is a
multibillion-dollar industry. While this means there is a lot of opportunities,
it also means there is a lot of competition. That is why it is critical to
ensure that your essential oil
packaging offers a positive first impression.
Of course, not any essential oil labelling will suffice. You
must not only ensure that your labels appear excellent, but you must also
consider a few potential difficulties. We lay down a few considerations for
investing in new bottle labels for your essential oils, from picking waterproof
labels that can withstand the oil-based substances within to ensuring all
labelling regulations are satisfied to producing an eye-catching design.
Match Your Label to the Size of Your Bottle
Bottles come in a wide range of forms and sizes. Whether
you're distributing 5 mL roller bottles, 8 oz. bottles, or everything in
between, you'll want to ensure sure your label fits properly on your container.
When it comes to label sizing, you should consider more than
just the capacity of your container. You must also account for the exact
dimensions of your bottles. Regardless of whether they contain the same net
amount of essential oils, tall, thin bottles and short, wide bottles will
require different label shapes.
The same label size will not work for every container, but
there is a simple approach that will give you a good sense of the correct label
proportions for your essential oil bottles. Wrap a rectangular piece of paper
around your bottle. Trim it down till it fits in either direction, then measure
your sheet of paper. When it comes time to order labels for your products, this
will give you an approximation of the correct measurements.
Another thing to keep in mind about label sizing is that
essential oil bottles might be quite small in comparison to conventional product packaging. This means
you'll need to prepare your design so that it both fits the space on your label
and distinguishes your products from the competitors.
You'll also need an aggressive adhesive. Because of the
container's narrow radius, the label wants to "pop-off" the bottle.
This is due to the material's innate stiffness, which causes it to try to
return to its former shape. When selecting materials, always careful to inquire
about adhesive aggressiveness.
Don't Forget About FDA Labeling Regulations for Essential Oils
There was a time when the FDA mainly ignored essential oils.
This came to an end in 2014, when the FDA sent warning letters to doTerra and
Young Living, two well-known essential oil firms, stating that their products
violated specific labelling laws. As a result, you should evaluate if your
items are subject to FDA regulations and what this may imply for your
labelling.
The FDA regulates essential oil products based on their
intended use, whether they are considered a home item, cosmetic, food additive,
or medication. To evaluate a seller's intents, the FDA considers several
variables, including "claims made in labelling, on websites, and in
advertising, as well as what customers expect it to do." As a result, the
FDA may have varying expectations for label compliance.
Drugs
If your label includes a health claim, the FDA will classify
your product as a medicine, despite the fact that oils are derived from plants.
These claims include stating that your essential oils are intended for
"therapeutic use, such as curing or preventing disease, or to influence
the structure or function of the body." If you make these claims, you must
obtain FDA approval through the Center for Drug Evaluation and Research (CDER)
before putting them on the market.
Cosmetics
Essential oils may also fall under the cosmetic product
criteria. Cosmetics are defined by the Federal Food, Drug, and Cosmetic Act
(FD&C Act) as any product that is applied to the body for the purpose of
"cleaning, beautifying, increasing attractiveness, or modifying the
look." That means that even something designed solely to make you smell
nice can be classified as a cosmetic.
Cosmetic essential oil products are not subjected to the
same stringent testing as pharmaceuticals. As a result, you do not need to
obtain FDA approval for your products and labels before selling them. The FDA,
on the other hand, provides a step-by-step labelling guide for cosmetics
compliance and has the authority to act if a product's labelling is incorrect
or misleading, or if it does not include the following:
The manufacturers, packers, or distributor's name and
address
Contents net quantity
A visible statement of required information written in such
a way that it is easily read and understood by consumers under the normal purchase
and user settings.
A Mixture of the Two, or Something Else
Depending on your situation, you may have a number of compliance
problems. For example, if you claim that your essential
oils can both cleanse the skin and relax muscles, you must adhere to both
cosmetic and medication labelling rules. However, if you do not make any such
claims, the FDA has no reason to classify your essential oils under the same
guidelines.
Furthermore, aside from showing a direct link between an
ingredient and a claim, the precise plants you utilize should not matter too
much to the FDA. Regardless, even if you don't make any claims, it's always a
good idea to include an ingredients list along with the name and total contents
of your product.
There is one prominent element that will necessitate further
compliance scrutiny: cannabis. Any essential oils containing cannabis extracts
must also adhere to additional rules, which are detailed in our piece on
cannabis label compliance.
Make Your Essential Oil Labels Unique to Stand Out in a Crowded Market
Whether you sell essential oils online or in person, the
quality of your packaging is important. Your essential oils should stand out in
a crowd, not mix in with everyone else's.
Just because your label is limited in space or you don't
have a large budget doesn't mean you should sacrifice style. Whether you want
to add an eye-catching metallic shine through hot foil stamping or use a matte
black stamp to emphasize particular features of your design, different label
materials and distinctive printing techniques can help your items appeal to a
wider audience.
Defend Your Label Design against Oily Substances
A superb label is an excellent approach to make a good first
impression on customers. However, some precautions must be taken to ensure that
your label remains excellent.
A soiled label is a severe problem for your products.
According to one survey, “58 percent of buyers responded that packaging damage
would dissuade them from purchasing a product” and can even affect your brand's
reputation. This means that even minor blemishes can cause major issues for
enterprises.
What you're trying to promote is one potential threat to
your essential oil labelling. Oil, as well as water and other harmful
chemicals, can wreak havoc on your label. Label lamination and materials such
as waterproof synthetics, on the other hand, will assist your labels to endure
contact with daily items. Lamination also provides scratch resistance, which
prevents your patterns from being scratched off over time. This will help to
guarantee that your packaging looks excellent long after your labels have been
applied.
Purchase the Ideal Labels for Your Essential Oil Bottles
Good packaging is essentially required for your products to
stand out from the crowd. However, it is critical to collaborate with a
reputable label printing firm to ensure that your packaging brings out the best
in your essential oil labels.
Blue Label Packaging
Company is here to help when it comes to bespoke essential oil bottle
labels. Our digital printing technology and skills enable you to invest in
high-quality labels with a three-to-five-day turnaround time. We know you won't
limit yourself to just one scent when designing your essential oil labels,
therefore we can print different SKUs of the same product in the same order
with variable data printing to prevent costly setups and delays.
Are you ready to make an investment in essential oil labels? Contact us today to speak with one of our labelling experts about your labelling requirements.
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